Have you always dreamt of being your own boss? Would you like to begin the journey of establishing a successful ecommerce business?
If that is the case, then look no further than Shopify.
Shopify is an ecommerce platform through which you can easily create an online store for yourself. The basic design lets you build a store yourself and sell products to a wide range of customers. The ease in setting up a Shopify store is one of the most attractive features of this versatile platform.
2019 has been a good year for Shopify, as it earned over $390 million in Q3 alone, which is a 45% increase from the same quarter last year. Of course, the potential for more growth is there, and we can only imagine how big it’ll get in 2020.
Here’s how you can start a successful Shopify e-commerce store in 2020
- Sign up with Shopify
Creating an account with Shopify is the first step in owning a business using Shopify’s platform. Once you sign up, you’ll be prompted to choose a name for your store. Do that and move on to the next step.
- Build your store
With Shopify's numerous ecommerce tools, you can customize your business to your tastes Whether it’s an online CBD storeor a women’s clothing store, Shopify has various layouts, themes, and designs to choose from that fit the concept of the store you have in mind. The best part is that you don’t have to be a programmer, as most of the process requires little or no coding work to be done.
- Add some standard pages to your online store
Every website needs essential pages that are core to the experiencing of using a website. At the minimum, your store should have pages such as “About Us, Terms and Conditions, Shipping Information, FAQ, and Contact us.” Having these pages helps to make you look more professional.
- Get your products ready
Once your page is set up, you'll have to start putting up products. Decide which products you want to sell and begin searching for reliable suppliers. When doing so, you can decide to either sourceyour productsyourself and sell them, or dropship existing products from wholesale suppliers.
Dropshipping means that you do not need to have the products in stock; you can simply order them from wholesalers and ship directly to your customers. This isn’t for everyone, as the profit margins are generally lower, but may be a good option if you’re just starting out.
- Create content
Having great content is just as important as setting up your Shopify store and getting your products ready. Conduct in-depth research on your target customers and create content that will make them want to purchase your products.
Be sure to have comprehensive content that answers core customer queries and use SEO to make your store stand out amongst the many stores that are part of the Shopify ecommerce platform.
When marketing, there are many different methods you can use to promote your online store. You could, for instance, use email marketing or generate traffic via social media. Just make sure you market your products on several platforms to reach a wider audience, and make sure you know where your potential customers are most likely to be located.
After reading this article, you should now you have more than just a cursory idea of how to set up your Shopify store. Keep on making your plans and by 2020 you should be ready to launch your own online store with Shopify.